I'm Rina
Producer
&
Branded Content Expert
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Where CREATIVE VISION meets OPERATIONAL EXCELLENCE
I help brands move from idea to impact. By shaping 360 global campaigns, social direction, and content strategy I ensure creative work is executed on time, on budget, and at scale. My work spans beauty, fashion, tech, and e-commerce, building the operational backbone behind delivery.
Production
End-to-end production leadership — from concept and budgeting to crews, vendors, and on-set execution — delivering high-quality creative on time and on brief.
Post Production
Post production oversight managing editors/retouchers, VFX, sound, color, and approvals to ensure polished, brand-ready final assets.
Influencer/Celebrity Partnership
Strategic sourcing and management of influencer partnerships, from casting and contracts to content development and performance tracking.
Social Media & Direction
Direction and execution of social content at scale, aligning creative storytelling with platform strategy, brand goals, and measurable performance. Manage UGC efforts, creators and in-house productions
It's never too late to find passion...
At the age of 30 I quite my 6 figure corporate job and upper east side apartment to study fashion photography and live in Brooklyn, with roommates. I knew nothing about the industry that I loved and was determined to learn everything and anything from the inside out. Want to know how I landed jobs at the biggest names in advertising and beauty?