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Influencer Partnerships
Led digital and social execution for celebrity eyewear collaboration with NFL athlete, and former Buffalo Bills player, Von Miller, supporting the launch and storytelling of a co-designed eyewear line from concept through campaign rollout.
Von Miller x GlassesUSA.com
talent communications, overall brand content strategy and project roll out oversight
Martin Marsai x GlassesUSA.com
social media direction
Built and executed the social roadmap for a celebrity collaboration, ensuring consistency between talent output and brand objectives. Campaign generated hundreds of thousands of impressions contributing to the ~$60K sales revenue generated per month.
'Pairfect' Match Campaign
creative development, talent sourcing and social media direction
Owned social media planning and execution for the “Perfect Match” campaign, bringing in over 30 micro-influencers to build a high-volume content calendar that scaled campaign messaging across channels while aligning creative storytelling with measurable growth and acquisition goals.
Led talent and client communications for the OptiLight by Lumenis campaign, guiding influencer content from script development through final delivery. Oversaw approvals, cross-functional timelines, and publishing schedules while ensuring all deliverables were strategically aligned with contractual agreements, brand positioning, and campaign milestones — resulting in a seamless, accountable, and high-impact execution across stakeholders.
OptiLight by Lumenis
Influencer management and social media direction
Social Media Content
Lead brand goals into actionable social strategies, guiding content creation from concept to live execution.
